July 31, 2014

Capital Campaigns 101

Definition: A capital campaign is a time-limited effort by a nonprofit organization to raise significant dollars for a specific project.

Often the money raised is to fund the acquisition, construction, or renovation of a building. Sometimes, capital campaigns are used to build an endowment for the future. In other cases, capital campaigns fund an extraordinary expenditure such as an expensive piece of equipment.

Capital campaigns have a beginning and an end, but often span several years. A capital campaign employs all the usual means of raising funds such as direct mail and direct solicitation. Capital campaigns require extraordinary preparation and skillful execution.


> Capital Campaign Magic: Revealing Five Secrets of Success from GuideStar - Website | Blog

> How to Run a Successful Capital Campaign from Greater Washington Society of CPAs Educational Foundation (Tips)

> Capital Campaigns – Everything You Need to Know (34 pages) by Linda Lysakowski, ACFRE

> Fundraising 101: Capital Campaigns [free archived webinar] | Presentation Handout
Archive of the fourth webinar in the four-part Fundraising 101 series, presented by John Howard of the legacy Alliance Library System on July 24, 2008.

Sampling of System Headquarter books that include sections on capital campaigns and/or general fundraising information:

> Allen, Judy. Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events, 2000.
HDQ 658.456

> Dove, Kent. Conducting a Successful Development Services Program: A Comprehensive Guide and Resource, 2002.
HDQ 658.152 C

> Dove, Kent. Conducting a Successful Fundraising Program: A Comprehensive Guide and Resource, 2001.
HDQ 658.152 D

> Dove, Kent. Conducting a Successful Major Gifts and Planned Giving Program: A Comprehensive Guide and Resource, 2002.
HDQ 658.152 D

>  Falkenstein, Jeffrey. National Guide to Funding for Libraries and Information Services, 6th ed, 2001.
HDQ 361.7 N

> How, Fisher. The Board Member’s Guide to Fund Raising: What Every Trustee Needs to Know About Raising Money, 1991.
HDQ 658.152 H

> Warwick, Mal. The Five Strategies for Fundraising Success: A Mission-Based Guide to Achieving Your Goals, 2000.
HDQ 361.706 W

> Warwick, Mal. Ten Steps to Fundraising Success: Choosing the Right Strategy for Your Organization, 2002.
HDQ 658.152 W

> Wendroff, Alan. Special Events: Proven Strategies for Nonprofit Fundraising, 1999.
HDQ 658.152 W

> Young, Joyce. Fundraising for Nonprofit Groups, 5th ed, 2002.
HDQ 361.763 Y